A comprehensive view on Millennials

Millennials are some of the most prolific online purchasers, with eight in ten buying a product online last month, according to GlobalWebIndex’s “Millennials” report, published in late 2016. Millennials purchase goods and services online mostly on PCs and laptops (73%), followed by mobile (55%) and tablets (24%), although purchasing on mobile is accelerating fastest, according to GWI.

The most popular categories of good purchased in the last six months are clothes (32%), shoes (24%), gifts (19%), books (17%) and snack foods (17%).

The Millennials report explores the attitudes and behaviours of Millennials online around the world. Millennials, have unique characteristics in the way they access the Internet, on which devices, the amount of time on which devices and which content. The report also chronicles the degree to which Millennials around the world are willing to pay for content, and what they are willing to pay for.

The report explores how Millennials as an age group lead the trend of ad-blocking usage. Millennials also lead all age groups in multitasking on multiple screens, social networking, messaging app engagement, and buying goods and services online. News Biz Blog will publish a collection of 17 data sets and analysis from the Millennials report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, http://www.NewsBizBlog.org

Fifty-Five Percent Use Ad-Blocking Because Ads are Annoying or Irrelevant

Online shoppers have a multitude of reasons for blocking online advertising, according to GlobalWebIndex’s “Commerce” report, published in late 2016. The top reasons for blocking ads, according to online users around the world, include “too many ads that are annoying or irrelevant” (55%); “ads take up too much screen space and get in the way” (49%); “too many ads on the Internet” (48%); and “online ads are intrusive” (44%).

The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org

Asia-Pacific Countries Partake The Most in Online Shopping

China, India and the United Kingdom lead the way in the percentage of online shoppers among Internet users, according to GlobalWebIndex’s “Commerce” report, published in 2016. Eight-nine percent of Internet users from China purchased a product online last month, followed by India (87%), United Kingdom (86%), South Korea and Indonesia (85% each), Germany (84%) and the United States (82%).

The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org